I have designed a user journey for the Foodie meal subscription service, including user research, personas, wireframes, and a high-fidelity prototype. The journey focuses on an intuitive, engaging, and personalized experience that gathers essential information to tailor meal offerings for each user.

This case study explores the introduction of a meal subscription plan within the Foodie app, designed to cater to busy individuals seeking convenient, healthy, and personalized meal solutions. The project involved comprehensive user research, ideation, design, and implementation of the subscription service.

Target Users:

• Busy Professionals: Individuals with demanding work schedules who seek convenient and healthy meal options.

• Health-Conscious Individuals: Users focused on maintaining a balanced diet.

• Families: households looking for a reliable meal plan that caters to diverse tastes and dietary needs.

Goals:

• Convenience: Provide an easy and quick meal solution.

• Health: Ensure meals are nutritious and balanced.

• Personalization: Tailor meals to individual preferences and dietary restrictions.

• Affordability: Offer cost-effective meal plans.

Why People Will Use Foodie's Meal Subscription Plan:

• Time-Saving: Eliminates the need for meal planning, grocery shopping, and cooking.

• Health Benefits: Offers tailored balanced and nutritious meals.

• Variety: Provides a wide range of cuisines and dishes

• Convenience: Ensures meals are delivered fresh and on time, fitting seamlessly into users' schedules.

User Needs and Pain Points:

• Needs: Quick meal solutions, healthy options, variety in meals, budget-friendly plans.

• Pain Points: lack of time for meal prep, inconsistent eating habits, difficulty in maintaining a balanced diet.

User Preferences:

• Preferred Cuisines: Indian, Chinese, Italian, Japanese, Mexican, etc.

• Dietary Restrictions: Vegan, vegetarian, gluten-free, lactose-free, etc.

• Meal Frequency: 3 meals per day, including snacks.

Lifestyle Integration:

• Ease of Use: A user-friendly app experience that simplifies meal selection, subscription management, and payment processes.

• Integration with Daily Routine: The service should seamlessly fit into the users' daily routines, offering flexibility in delivery times and meal choices.

How to Make Foodie Profitable:

• Subscription Plans: Offer tiered subscription plans (e.g., basic, premium) with different price points and benefits.

• Referral Programs: Encourage existing users to refer friends and family with discounts and rewards.

• Partnerships: Collaborate with local restaurants and health food brands to offer exclusive deals and variety.

• Data-Driven Marketing: Utilize user data to create targeted marketing campaigns and personalized offers.

• Promotions: Introduce limited-time offers and discounts to attract new subscribers.

Ideation:

• User-friendly subscription sign-up process.

• Personalized meal plans based on user preferences.

• Reliable and timely delivery service.

Should Have:

• Detailed nutritional information for each meal

• Flexible subscription options (weekly, monthly)

• Integration with health apps for tracking

Could Have:

• Option to pause or cancel subscription easily

• Interactive meal rating and feedback system

• Loyalty rewards program

Won't Have:

• In-app social networking features (maintain focus on food delivery and subscription)

• Users can pick meals, this will negate the food delivery service, lower acquirable profits