Meesho is a well-known platform in India that helps small businesses and resellers buy and sell products online. It allows people to start their own business with low investment by sharing products through social media platforms like WhatsApp. While Meesho has become a go-to app for many, there are still some areas where the user experience (UX) can be improved. This analysis will dive into what works well in Meesho's app and where it can get better, focusing on different UX laws and principles that can guide these improvements.

1. Navigation and Information Flow

The good:
Meesho does a decent job of organizing its content, making it relatively easy to navigate. The main sections—Home, Orders, Cart, and Profile—are easily accessible at the bottom of the screen, making it simple for users to get around the app.

What could be better:
The homepage can feel a bit too crowded. There are lots of banners, offers, and product categories all competing for attention. This overload of information can confuse users, especially first-timers. According to Hick’s Law, too many options slow down decision-making. A cleaner design, with fewer distractions, would make the app easier to use and less overwhelming.

2. Search and Filtering Options

The good:
The search feature works well and includes autocomplete suggestions, which makes finding products faster. It follows Jakob’s Law, where users are comfortable with familiar design patterns, as the search bar functions like those in most other apps.

What could be better:
Filtering options are not easy to spot and use. The current system hides filters behind multiple clicks, which can be frustrating for users trying to narrow down their search. Fitts’s Law says the closer and more prominent something is, the easier it is to use. Meesho could benefit from making the filter options more accessible, such as by creating a sticky filter bar that stays on the screen as you scroll.

3. Product Pages and Details

The good:
Meesho’s product pages are visually appealing. They make good use of the Aesthetic-Usability Effect—the idea that things that look good are often perceived as easier to use. Product images are large, and essential information like price, discounts, and ratings are easy to find.

What could be better:
Product descriptions are often too brief and don’t give users enough information. For resellers, this lack of detail can be a problem because they rely on clear, specific information to sell products effectively. Adding more in-depth descriptions and details about materials, sizes, and variations would make the buying process smoother and less confusing.

4. Checkout Process

The good:
The checkout process in Meesho is straightforward, allowing users to choose from different payment methods like cash on delivery (COD) or UPI. The app follows the principle of Error Prevention, helping users avoid mistakes in their orders before confirming them.

What could be better:
A common pain point for users is having to re-enter their address multiple times. This adds unnecessary friction to the shopping experience. Allowing users to save their default addresses and making form autofill available would streamline the process and reduce user frustration.

5. Visual Design and Layout

The good:
Meesho uses bold colors that align with its brand, making deals and discounts stand out. According to the Von Restorff Effect, this use of contrast helps important elements like price drops and offers catch the user’s eye.

What could be better:
The overuse of bright colors and banners can make the app look cluttered. Adding more whitespace would give the app a cleaner feel and make it easier for users to focus on important information. Improving the visual hierarchy, by clearly separating different sections, could also help users navigate better and reduce cognitive overload.

6. Onboarding and First-Time User Experience

The good:
Meesho does a decent job introducing users to the app’s features. It’s easy to sign up, and the process of browsing and buying products is clear. This is in line with Recognition rather than Recall, where users are presented with choices rather than having to remember how things work.

What could be better:
The app could personalize its onboarding for different types of users—resellers and direct buyers have different needs. Resellers might need more guidance on how to share products and set margins, while regular buyers would benefit from quick introductions to deals and popular product categories. Adding tutorials or walkthroughs could help both groups get more value from the app early on.

7. Reseller-Specific Features

The good:
For resellers, Meesho makes it easy to share products on social platforms like WhatsApp, and it offers flexibility in setting prices and margins. This gives users control over their profits, which is a big selling point for the app.

What could be better:
There’s a lack of tools for managing larger inventories or tracking shared links. Adding features like inventory management (so resellers know when a product is out of stock) or link tracking (so they can see which shared products are getting the most attention) would make the app more powerful for its reseller community.

8. User Feedback and Response Times

The good:
Meesho generally provides quick feedback, like animations when adding items to the cart, which reassures users that their actions were successful. Following the Feedback Principle, these micro-interactions help keep users informed.

What could be better:
Sometimes, there’s a delay when placing or canceling orders, leaving users unsure if their action went through. Real-time notifications or visual indicators (like loading bars) could solve this problem, helping users feel more confident that their orders are processed correctly.

9. Social Sharing and Integration

The good:
Meesho does a great job integrating with WhatsApp, which is widely used in India. Users can easily share product links with potential customers, making the reselling process simple and efficient.

What could be better:
Currently, there’s no way for resellers to track how well their shared links are performing. Adding analytics tools to show which shared products are being clicked or purchased would give resellers valuable insights to improve their selling strategies.

10. Customer Support and Assistance

The good:
Meesho offers a Help Center and FAQ section, allowing users to resolve common issues on their own. It follows the principle of User Control and Freedom, letting users find solutions at their own pace.

What could be better:
A live chat feature or more interactive help, like a chatbot, would enhance the user experience. Quick access to real-time support would be especially helpful for resellers dealing with customer inquiries and multiple orders. Improving response times to user queries could build more trust and satisfaction.

11. Trust and Security

The good:
Meesho takes steps to build trust, offering options like COD and showing verified seller badges. This is essential, especially for first-time buyers and new resellers, as it helps create a sense of security.

What could be better:
Some users report issues with refund processing, which can make them wary of the platform. By clearly outlining the refund policy and making the process faster, Meesho could increase user confidence. Adding real-time order tracking would also help users feel more secure, especially for high-value purchases.

Conclusion

Meesho has made a name for itself as a platform that empowers resellers and budget-conscious shoppers. Its simple and familiar navigation, solid social sharing features, and reseller-friendly tools are definite strengths. However, there are areas where the UX can be refined, such as improving the filtering system, enhancing the checkout process, and offering better reseller tools like inventory management.

By focusing on these improvements, Meesho can create a more seamless and enjoyable experience for its users, ensuring that both buyers and resellers feel supported every step of the way. In an increasingly competitive e-commerce landscape, prioritizing user experience will help Meesho continue to grow and retain its user base.