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Salesken
Sales AI for actionable sales insights
Intro
Salesken provides real-time insights and analytics, enabling sales teams to have more effective conversations and close deals faster. The primary goal of the website redesign was to enhance the user experience and effectively communicate the product value.
The Problem
Complex Product Offering: Clearly explaining the sophisticated AI technology and its benefits to potential clients.
User Engagement: Increasing the time users spend on the site and encouraging interaction with content.
Lead Generation: Designing intuitive paths for visitors to request demos and contact the sales team.
Brand Consistency: Ensuring the new design aligns with Salesken’s brand identity and professional image.
Approach
Research and Analysis
User Interviews: Conducted interviews with existing customers and potential users to understand their needs, pain points, and preferences.
Competitive Analysis: Analyzed competitor websites to identify industry trends, best practices, and opportunities for differentiation.
Website Analytics: Reviewed the current website’s analytics to understand user behavior, popular pages, and high-exit points.
Design Process
Wireframing and Prototyping
Created low-fidelity wireframes to establish the basic layout and structure.
Developed high-fidelity prototypes using Figma to visualize the design and user interactions.
User Testing
Conducted usability testing sessions with real users to gather feedback on the prototypes.
Iterated on the design based on user feedback to enhance usability and functionality.
Visual Design
Designed a clean, modern, and professional visual aesthetic that aligns with Salesken’s brand.
Used a consistent color palette, typography, and high-quality images to create a cohesive and engaging look and feel.
Responsive Design
Ensured the website is fully responsive, providing an optimal experience across all devices (desktops, tablets, and smartphones).
Key Features
Clear Navigation: Simplified the navigation structure to make it easier for users to find information about the product and its features.
Product Pages: Developed detailed product pages with high-quality images, videos, feature descriptions, and use cases.
Call to Actions (CTAs): Strategically placed CTAs throughout the website to encourage users to request demos and contact the sales team.
Client Testimonials: Highlighted client success stories and testimonials to build trust and credibility.
Blog and Resources: Integrated a blog and resource section to provide valuable insights and improve SEO.
Interactive Elements: Added interactive elements such as animated graphics and hover effects to engage users.
Demo Request Form: Designed an intuitive demo request form to facilitate lead generation.
Development
Technology Stack
CMS: WordPress
Hosting: AWS
Implementation
Collaborated with the development team to ensure the design was implemented accurately and efficiently.
Ensured seamless integration of the frontend design with the backend functionalities.
Utilized WordPress for managing blog content and updates.
SEO Optimization
Used semantic HTML and optimized meta tags to improve search engine visibility.
Implemented best practices for on-page SEO, including keyword optimization and internal linking.
Results
The redesign of Salesekn led to a series of remarkable results:
Increased User Engagement: The redesigned website saw a 40% increase in average session duration and a 25% decrease in bounce rate.
Higher Conversion Rate: Demo requests and lead generation improved by 45% due to enhanced CTAs and a streamlined demo request form.
Improved SEO Rankings: Organic traffic increased by 35% as a result of better SEO practices.
Positive User Feedback: Received favorable feedback from clients and users, praising the new design for its professionalism and ease of use.
Conclusion
The redesign of Salesken’s website successfully met the project objectives, resulting in a more engaging, visually appealing, and user-friendly platform. The improvements in user experience and SEO have contributed to increased lead generation and enhanced the brand’s online presence. This project demonstrates the impact of thoughtful UI/UX design in driving business growth and customer satisfaction.
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